Designing HTML for e-mail customers is not really a breeze.
There are lots of customers to consider, and they make things challenging for you. For example, Outlook utilizes the Word engine to provide HTML.
Some graphic designers believe they have found the solution: put the entire great deal right into an image. Ultimate innovative flexibility and also visuals that link with your branding perfectly. Sadly, many email clients disable all images by default when your mail is shown. At such moments, do not anticipate that the reader will certainly be sufficiently curious and will have enough faith to take the problem to download and install the photos. There is a much better possibility that your mail will wind up in the reuse bin. A waste of initiative.
Why are images disabled by default?
Images are very reliable in an e-mail, since they make your message aesthetically a lot more appealing as well as add to designing and also marking off your web content. If you have picked good pictures, they can also improve your message. So why are some email customers so unwilling?
An overview of the constraints per email customer
At first, e-mail clients blocked images widespread to secure users like you against senders with bad intents attempting to break the safety and security of your device. Image blocking was a very first line of defense to shield customers versus spammers.
So what can you do?
There are many things you can do and at Opossum Media we make sure that your email will enter the inbox and not in the promotions folder, or worse, the junk folder.
No image-only emails any longer
Make certain you supply good content, which is really added as text to your mail. Spam filters, too, consider the image/text proportion in your mail when analyzing the reliability of your mail. A good balance is consequently vital. Quality and also convincing content is more vital than merely a beautiful style.
Alt message
Among the simplest things you can do is including alt text to your pictures.
Whitelisting
A third essential element is that you should inspire your receivers to add you to their address book. You could do this in your welcome mail. It will certainly help your mail to avoid the spam box. Therefore, it is very important that you make use of a well-known-mail address as a sender so that you will possibly remain in the address book (for the receivers may additionally receive your regular mails). Recognisability engenders trust.
Select visible buttons as web links
It is not uncommon to see emails with several buttons as images for Call to Action. If your images are not loaded, the recipient will not know where to go. Naturally, you can also use text web links, but why not make a clear button with some appealing copy (as opposed to a colorless ‘learn more’) without the need for a photo?
Do you have questions or are you looking for help? Feel free to contact our email specialists at Opossum Media. They are happy to help you.